The Adobe AD0-E606 exam, which is for the “Adobe Journey Optimizer Developer Expert” certification, covers topics like administration and configuration, journey orchestration, offer decisioning, content authoring, and data modeling within the Adobe Journey Optimizer platform, essentially testing your ability to develop complex customer journey campaigns using its features and functionalities.
Key areas covered in AD0-E606:
-
Administration and Configuration:
- Setting up and managing Journey Optimizer instances
- Configuring data sources and integrations
- User management and access controls
-
Journey Orchestration:
- Designing customer journeys with different activities and decision points
- Building complex workflows using triggers, events, and conditions
- Managing journey lifecycles and scheduling
-
Offer Decisioning:
- Creating and managing offer rules based on customer data
- Applying personalization strategies through offering decision-making
- Optimizing offer delivery based on campaign performance
-
Content Authoring:
- Developing personalized content for different channels (email, SMS, push notifications)
- Using content variables and dynamic content blocks
- Managing content assets within the Journey Optimizer environment
-
Data Modeling:
- Understanding customer data structures and data models
- Implementing data cleansing and enrichment processes
- Utilizing data segments to target specific customer groups
Knowledge Domains covered
-
Section 1: Administration and Configuration (17%)
-
Section 2: Adobe Experience Platform Foundation (33%)
-
Section 3: Offer Decisioning (11%)
-
Section 4: Content Authoring (20%)
-
Section 5: Journey Orchestration (19%)
Reviews
There are no reviews yet.