The Adobe AD0-E602 exam, which is for the “Adobe Real-Time CDP Business Practitioner” certification, covers topics like segment creation, data governance and privacy, business analysis using customer data, schema design, profile management, activation across different marketing channels, and integration with other Adobe Experience Cloud solutions; essentially focusing on how to utilize Adobe’s Real-Time Customer Data Platform (CDP) to create targeted customer experiences based on real-time data analysis.
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Data ingestion and processing:
Understanding how to collect data from various sources, clean and transform it for use within the CDP.
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Customer profile creation:
Building comprehensive customer profiles by merging data from different systems to create a unified view of each customer.
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Segmentation:
Defining customer segments based on specific criteria to target marketing campaigns effectively.
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Real-time data activation:
Sending customer segments to different marketing channels (email, SMS, ad platforms) in real-time based on their behavior and profile.
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Data governance and privacy:
Implementing data privacy practices and adhering to regulations like GDPR when managing customer data.
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Business analysis:
Using CDP insights to identify trends, customer behaviors, and opportunities for optimization
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Schema design:
Structuring data within the CDP by defining data fields and relationships to ensure accurate analysis
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Integration with other Adobe solutions:Connecting the CDP with other Adobe products like Adobe Analytics, Adobe Marketing Cloud, and Adobe Campaign for a holistic customer experience
Knowledge Domains covered
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Section 1: Segments and activation (32%)
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Section 2: Privacy and data governance (20%)
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Section 3: Business analysis (30%)
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Section 4: Schemas and profiles (18%)
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