The Adobe AD0-E409 exam, which is for the “Adobe Target Architect Master” certification, covers topics related to advanced configuration, management, and optimization of Adobe Target, including: understanding Target architecture, campaign creation, audience segmentation, A/B testing, personalization, multivariate testing, reporting, data analysis, integrations with other Adobe solutions, troubleshooting, and best practices for maximizing campaign performance; essentially focusing on the deep technical expertise needed to design and implement robust targeting strategies within the Adobe Target platform.
Key areas covered in the AD0-E409 exam:
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Target Fundamentals:
- Target architecture and key components
- User interface navigation
- Core concepts like activities, audiences, offers, and variations
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Campaign Creation and Management:
- Defining campaign goals and objectives
- Setting up A/B testing and multivariate testing
- Creating and managing campaign rules
- Implementing targeting criteria (e.g., demographics, behaviors, custom attributes)
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Audience Segmentation:
- Audience segmentation strategies
- Creating audience profiles using different data sources
- Leveraging Adobe Analytics data for audience targeting
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Personalization:
- Personalization techniques (e.g., product recommendations, content customization)
- Implementing dynamic content using Adobe Experience Manager (AEM) integration
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Reporting and Analysis:
- Interpreting campaign performance metrics
- Analyzing A/B test results
- Generating custom reports to track key KPIs
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Integrations:
- Integrating Target with other Adobe solutions (e.g., Adobe Analytics, Adobe Marketing Cloud)
- Integrating with CRM systems and external data sources
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Advanced Topics:
- Optimizing campaign performance through advanced features
- Troubleshooting common Target issues
- Implementing security best practices
- Understanding compliance considerations
Knowledge Domains covered
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Section 1: Adobe Target fundamentals (13%)
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Section 2: Integrating with Adobe Target (18%)
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Section 3: Adobe Target administration and governance (6%)
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Section 4: Adobe Target and supported touch points (6%)
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Section 5: Leverage Adobe Target recommendations (11%)
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Section 6: Architect, design, and implement Adobe Target (18%)
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Section 7: Troubleshooting (28%)
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