The Adobe AD0-E408 exam, which is for the “Adobe Target Business Practitioner Professional” certification, covers topics primarily focused on the practical application of Adobe Target, including understanding target audience segmentation, creating and managing A/B testing campaigns, personalization rules, reporting and analysis of campaign performance, and best practices for optimizing customer experiences using Adobe Target; essentially focusing on the business-oriented aspects of using the platform to achieve marketing goals.
Key areas covered in the AD0-E408 exam:
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Target Fundamentals:
- Understanding Adobe Target architecture and key concepts
- Different types of activities and their use cases
- Setting up and managing target audiences
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Campaign Creation and Management:
- Designing A/B testing campaigns
- Defining variations and campaign parameters
- Implementing targeting rules based on user attributes and behavior
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Personalization:
- Creating personalization rules using data from different sources
- Dynamic content delivery based on user profiles
- Optimizing personalization strategies for different customer segments
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Reporting and Analysis:
- Interpreting campaign performance metrics
- Analyzing results to identify insights and make data-driven decisions
- Using reporting dashboards to track campaign effectiveness
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Advanced Topics:
- Multi-variate testing
- Optimizing campaign delivery with traffic management
- Integration with other Adobe solutions (e.g., Analytics, CRM)
Knowledge Domains covered
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Section 1: Planning and strategy (26%)
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Section 2: Configuring, executing, and managing (50%)
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Section 3: Analyzing and reporting (16%)
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