A Salesforce Certified B2C Solution Architect exam typically covers topics like: B2C Commerce Cloud architecture, product catalog management, customer segmentation, pricing strategies, promotions, site merchandising, checkout process, order management, customer service integration, marketing automation, personalization, analytics, site development, integrations with other Salesforce products (Sales, Service, Marketing), security, performance optimization, and best practices for B2C commerce implementations.
Key areas covered in more detail:
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Commerce Cloud Fundamentals:
- B2C Commerce Cloud architecture and components
- Site structure and navigation
- Product information management (PIM)
- Catalog management
- Attribute sets and product variations
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Customer Experience Management:
- Customer segmentation and targeting
- Personalization techniques
- Shopping cart and checkout process optimization
- Customer account management
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Pricing and Promotions:
- Price rules and calculations
- Promotion management
- Coupon codes and promotional strategies
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Merchandising and Content Management:
- Site merchandising tools
- Content management system (CMS) integration
- Visual merchandising and design considerations
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Order Management:
- Order lifecycle management
- Order fulfillment and shipping options
- Order tracking and customer updates
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Integration with Other Salesforce Products:
- Salesforce Sales Cloud integration
- Salesforce Marketing Cloud integration
- Salesforce Service Cloud integration for customer support
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Technical Considerations:
- Site development using Salesforce DX
- Custom development with APIs and JavaScript
- Performance optimization techniques
- Security and access controls
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Analytics and Reporting:
- B2C Commerce Analytics features
- Key performance indicators (KPIs) for B2C commerce
- Reporting and dashboard customization
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